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Sony last week knocked US$50 off the price of the PlayStation 4, putting the console on par with the $349 Xbox from rival Microsoft.
A cost cut also went into effect in Canada, where the price dropped from Sony's recommended price point of CA$449.99 to $429.99.
Touting upcoming multiplatform games Call of Duty: Black Ops 3 and Star Wars: Battlefront, Sony Computer Entertainment America CEO Shawn Layden asserted that there never has been a better time to pick up the PS4.
Sony is delivering on its commitment to make the PS4 the "best place to play," he said, by cutting its MSRP and putting the console within reach of more consumers heading into the holidays.
The highly anticipated PS4 exclusive, Uncharted 4: A Thief's End was still "on the horizon" after being delayed a while back, Layden noted.
That delay left Sony touting exclusive content on multiplatform games, such as timed exclusivity on Black Ops 3 DLC, noted George T. Chronis, director of qualitative analysis at DFC Intelligence.
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